Women Advancing | Scarlett Stanhope | Financial Planning

 

Money isn’t just math. It’s memory.

In this conversation, I’m joined by Scarlett Stanhope – also known as The Biz Hippie – for a refreshingly honest exploration of money, power, and the stories so many women have quietly inherited about both.

Scarlett’s work lives at the intersection of financial planning and intuition, helping women move beyond either/or thinking and into a relationship with money that’s both practical and expansive. Because for many women, money isn’t just about budgets or bank accounts. It’s about safety. Permission. Nervous systems. And the deeply embedded belief that wanting wealth somehow conflicts with being values-driven, ethical, or spiritually grounded.

Together, we unpack the most common money misconceptions women carry, how to tell the difference between a mindset block and a systems problem, and what it really takes to feel safe holding more not just earning more. We talk about money wounds, abundance that shows up on a spreadsheet (not just a vision board), and what a more feminine, collaborative, sustainable financial system could actually look like in practice.

This is a conversation for anyone who’s ever felt too juju for finance or too practical for the spiritual world and suspected there might be a more integrated way. Thoughtful, grounded, and deeply human, this episode is about rewriting your money story with clarity, confidence, and zero apology.

Check out her class too!

I’m so glad you’re here for it.

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Rewrite Your Money Story: Financial Planning + Feminine Power With The Biz Hippie; Scarlett Stanhope

I am so excited about this conversation because it combines something that I myself am, both Jenny Juju and Betty Business because we’re going to talk about money, power, and all the stories that are in between there. For many of us, money isn’t just math. It’s a memory. Learn from those who came before us.

I’m joined by the founder of Biz Hippie, Scarlett Stanhope. Scarlett’s work sits right at the intersection of financial planning and intuition. She helps women by doing so move beyond thinking about a relationship with money and build one that is sustainable, practical, and expansive. For a lot of us, money is so much more than just our bank accounts. It’s safety and permission. It’s delved into our nervous system because it’s both internal and external work. We get so caught up in this whole belief that wanting more of it is bad and ugly.

We’re going to take a look at what it means to rewrite your money story. What are those beliefs that are behind and shaping your financial choices? How can we support abundance through systems that are built in real numbers, more grounded, more confident, and help you feel a lot safer with money? It’s because there are three things we have that we impact, which are time, energy, and money. Jump on in. Don’t be a stranger. Stay to the end for my KB Takeaways. I look forward to hearing your feedback on what we learned. Let’s tune in.

 

Women Advancing | Scarlett Stanhope | Financial Planning

 

Women Advancing, we are in for such a treat. Join me in welcoming a person who I would say is both Betty Business, Jenny Juju, and Franny Financial. That is the founder of Biz Hippie, Scarlett Stanhope, who joins us on the show. Scarlett, thank you so much for taking the time to join in to help us talk about that intersection, cross-section of financial planning and the incredible power of femininity.

Thank you so much for having me, Kate. I’m excited for this conversation. It’s going to be a good one.

How Scarlett Became The Biz Hippie

I know. Me, too. You call yourself the Biz Hippie. You’re part wealth coach, part spiritual guide, two of your big passions. When did you first realize that finance and intuition could strengthen and be partners with each other, rather than compete and be completely diametrically opposed?

It goes side by side with my own journey. My whole background used to be business management, accounting, and finance. I was a type A high-achieving perfectionist who always had straight As in school. I was checking all the success boxes and was doing life right. On paper, everything was looking “awesome.” I was managing restaurants by the time I was eighteen. I had zero credit card debt. I was paying for college out of pocket and maintaining my 3.9 GPA. I was doing everything well and successfully, but at the same time, I was unfulfilled, depressed, and burnt out.

I found myself in some toxic relationships and some toxic, draining job environments. As well as running this race of hoping that someday, I would cross a magical finish line that told me I had done enough, that I had arrived, and that I could start living the life that I wanted to live. I had sacrificed and peeled away a lot of layers of myself to fit into this definition of success that was centered around money. From there, I hit my own rock bottom and took a complete 180 because I woke up and realized that my life was already happening.

Instead of waiting for life to begin, it was already passing me by. It was up to me to start living the life that I wanted to live. Only I could do something about that. Instead of these ideas of success and money holding me back, I wanted to start to choose to live my best life, starting now, instead of someday off into the future. That’s when I became a life coach and a Reiki practitioner. I started traveling, attending retreats, and saying yes to any and all opportunities that came my way. I set down the logical, business, high-achieving side of me for about a year as I tried to get my life business up off the ground.

I had a conversation with somebody who was also a coach, was growing her business, and was stressed about money. She had a full-time job and felt like she was living paycheck to paycheck. She said, “I already feel like I don’t have enough money with my 9:00 to 5:00, and I make decent money. How could I ever go full-time in my business? How could I ever live the life I wanted to live?” That’s when I realized, “I have skill sets to help you with this.” It all became very clear how money is typically the number one thing that holds us back from living the lives we want to live, doing the work we want to do.

That’s when I decided that money was the piece of personal growth and development that I was going to focus on. When you learn to harness the power of your money and change your relationship with money, that is what can empower you to live your most abundant life without money being the thing holding you back. Also, it’s becoming the tool to help you create that reality. That’s why I went all in on it. I believe that this is how we create our most abundant lives. It’s by harmonizing both these aspects of money.

Why Money Is Never The Answer To Everything

It completely makes sense. It’s both mindset and money together, working as a team. What’s the biggest money misconception women come to you with?

The biggest misconception that I see time and time again is this idea that in order to live our most abundant lives, the solution is simply to make more and more money. We think that if we keep hustling, pushing, and working more and doing more, we’ll make more money, and suddenly, our lives will be different. We’ll have more free time, and we’ll be able to do more of what we want to do. Any financial stress we might have will go away. This is unfortunately not the case because what’s more important than the amount of money that you have is your relationship with money. It is how you think about, feel about, and use your money.

I’ve seen it time and time again where people make more money but still end up feeling the same. They’re still feeling like it’s not enough, and still feeling like the golden handcuffs. They can’t stop. They’re stuck on the never-ending hustle hamster wheel. They’re burnt out and exhausted. They still find themselves saying no to the things they want. More money can be great, but we need to first change our relationship with money so that we can start living our most abundant lives starting with the money that we already have.

Listening to this, it’s not an exact analogy, but it reminds me very much of how people often feel about, “If I lost 10 pounds or if I lost all this weight, then I’ll be better or I’ll be in love or I’ll have a job.” It’s a little bit of a side and offcast of that in some ways.

Money becomes in control of our lives because we’re surrendering our power and control over to this external circumstance of more, but money is just an expander. Whatever your current relationship with money looks like, for example, if you’re stressed or burnt out or you’re working hard. You feel like you’re barely scraping by month after month. You pour more money into that situation. Everything’s going to expand, including the problems and the challenges that you already face. If anything, you could end up facing more money stress, more overwhelm, and more burnout.

Money becomes in control of our lives because we are surrendering our power and control over it. Share on X

It’s so funny. I can still remember back in the early days when there was a rep who called on me when I was working at Grey Advertising. He became the publisher. I said, “That must be amazing. You must’ve gotten a big bump.” He sat there and said, “Yes, Kate. I did. It means everything else is going to rise right along with it,” unless to your point, you address this.

How To Deal With Your Subconscious Financial Narratives

I know also, though, some of us were raised with this notion that if you think of yourself as a good person, as a spiritual person, and if you are. That means you shouldn’t be caring about wealth. That makes you greedy. It’s nasty. It’s dirty. Good people don’t talk about money. How do you help people move from, “I shouldn’t want money,” to, “I get to thrive, so bring it. I’d love money?”

This is important. It’s the foundation of what I do with my clients because again, if you get more and more money and hope that that solves your problem. We can have these underlying unconscious beliefs and narratives that impact your current financial situation. How this shows up is that on one part, you want more money, and you can work harder. Either you’re going to block the flow of that money coming in because you have these deep-rooted narratives of money is bad or wrong, or you will bring that money into your life.

It’s going to flow out just as fast because you’re not comfortable holding large amounts of money. That’s what this looks like. What we have to do is go into our deep relationship with money instead of focusing on more for specifically this reason. If you have these subconscious narratives around money, it’s going to keep you in the same financial situation no matter what. What this looks like is uncovering what your different beliefs around money are. These can show up in different ways.

Maybe it’s, “Money is evil and bad. People with a lot of money are bad and wrong. Money doesn’t help the world. It hurts the world. I shouldn’t have a lot of money.” Start to uncover where this comes from. What were the specific moments in time, the specific memories, where you were taught this as a child? We like to take these beliefs for granted. We accept them as truth, as reality. We don’t often question them. There are so many people living this way that it seems normal. Everybody believes this. Everybody is living this way.

When we can start to uncover not only what our core beliefs around money are, but what created them and where they came from. We can start to question them. Instead of our brain constantly searching for evidence that these old beliefs are true and seeing all the examples of having a lot of money being bad or wrong. We can instead start to collect evidence that the opposite is true and see all of the examples of how having more money allows you to support yourself financially and have your basic needs met.

The more that your basic needs are met, the more that you can live the life you want to live. The more you can live the life you want to live, the greater the positive impact that you can have on the world. Truly, I believe that money is a tool for creation. It’s with our money that not only do we create the lives we want to live, but we create the world that we are living in. If you’re intentional and conscious with your money, and you are a steward for more of it. You have the power to have a big positive impact on the world. That can only come from feeling comfortable and confident with holding and having money.

That holding thing is so true. We’ve all heard about the people who, out of the blue, won the big Mega Millions lottery. Time and time again, they can’t hold onto it. Maybe it’s money or a certain frequency that doesn’t allow them to hold onto it or keep it or they don’t feel deserving of it. You chose a very specific word, steward. Being a steward of money. Talk a little bit about that because that’s an interesting choice.

I did choose that very intentionally because I believe that your money is a tool for creation. That’s what it is. In our lives, we have three creators, three actions that we can take. They are time, energy, and money. Anytime we make a choice, a decision, and an action, we’re using these three things in some combination. It’s through those actions that we create the life that we are living now. Most of us wield these powers unintentionally in some ways.

Maybe we’re better in control of some than others. Maybe we’re very conscious about how we’re spending our time or what we’re prioritizing with our time. Money is often the one that we avoid because there’s a lot of discomfort, shame, fear, and overwhelm. There’s a lot of gunk that comes with money. If you’re unintentional, unaware, and unconscious around your money, then you are surrendering one third of your manifestation power.

You’re letting that control be surrendered over to money. Therefore, you’re letting money have control over your life instead of you being the one in control of your life. When you become conscious and intentional with how you choose to use your money every day. You can activate that manifestation power and use your money as a tool to manifest and create your most abundant life. This is true starting with every single dollar that you have.

One Habit To Become More Intentional With Your Finances

I was going to ask, what’s one financial habit or tool everyone should start using no matter what your income level is. It sounds like intentionality, being aware, being present, and sitting with it and saying, “Is this the best use, or is this going to get me to where I want or what I want life to look like?” Is that it?

Yes. This shows up in two ways. One is the tangible aspect of your money, and seeing what you are prioritizing. Sometimes, we think, “I need to have a lot of money, so I can start to live the life I want to live.” I like to look at this differently. A good comparison is with time. For example, if you only have 24 hours in a day to live and you know you only have 24 hours in a day. You’re going to be very intentional with how you spend that time.

You’re going to make sure, “Family is most important to me. It’s my number one value. I’m going to spend 40% of my time with my family. Fun and adventure are my second priority. I’m going to spend 20% of my time on fun and adventure.” You can intentionally divvy up your time based on the accurate finite amount that you have. Having a finite amount of money in this present moment is a very powerful place to be in. You then get to align the amount of money that you have with your values and priorities of your abundant life. Maybe not your current life.

Having a finite amount of money requires you to align it with your values and the priorities of your abundant life. Share on X

It’s where you are headed.

Can you accurately divvy up your money and make sure your money is moving in the same direction as your vision? That is how you create that. That’s the tangible piece, but then also, there’s the internal piece. That is recognizing the energy that you use to make financial decisions. What are the things that you say yes to? What are the things that you say no to and why? What’s worth your money? What can you afford? What can’t you afford? What are the beliefs and the stories that are based on?

The reality is that you can choose to afford anything through how you allocate your money, what you’re willing to sacrifice, and what you’re not willing to sacrifice. We’re also taught that there are things that are worth spending money on and things that are not worth spending money on based on how we grow up. It’s not only about what choices you are making with your money. It’s about the energy behind that action.

Are you making choices with your money from a place of not enoughness, scarcity, fear, and lack? Thinking, “I feel uncomfortable. I need to go buy a treat. I’m going to try and get away from this discomfort that I’m feeling.” Are you making decisions from a place of abundance and enoughness because your money amplifies whatever the energy is you’re putting into that action? Not only do you want to make sure the money you’re spending is in alignment with the life you want to live. You want to make sure that the money is being spent from energy and a place of enoughness and abundance. That’s going to amplify that.

Would you say that’s the best way for us to expand our nervous system capacity around money?

That ties in and plays a role because the current relationship with money is a pattern that has been learned and ingrained for many years.

It is through generations.

Your entire life and the lives before you. Breaking free from your current relationship with money is a practice. It is a skillset. It can take time. It can be very intimidating for your nervous system because you’re living in your comfort zone. This is a practice that we have to develop over time. It’s making aligned, abundant decisions, but it is also helpful to learn to feel safe financially now and to feel safe within those decisions as well. There are other practices that go into that capacity expansion for sure.

I can only imagine. 2025 was a tricky year for a lot of people. To me, it certainly felt like there were cycles ending, certain closures, and certain finalities of certain things. Which can be scary and unfamiliar. It also causes friction as you grow into and get floating in this amorphous time. You get into the new one. It’s all uncomfortable because you’ve never been there before. What is it looking like? Do I make borders? Do I not make borders? I can see how doing all of that external context, going along with your internal, makes for something. That means it’s dangerous, unsafe, won’t work, turn around, and fly to safety. Wash, rinse and repeat.

Safety is the number one thing. This is why your relationship with money is one of the deepest layers of personal growth you can encounter, because it is your foundational safety and survival mechanism. In order to break free from your current comfort zone that you’re living in, you have to learn how to find safety no matter what and to find safety in the discomfort. One of the reasons why we keep ending up in our comfort zone or keep ending up in the same financial situations over and over again is because we’re trying to bypass our safety mechanisms and step into a new reality.

Break free from your current comfort zone by learning how to find safety no matter what, even in times of discomfort. Share on X

For example, this goes back to, “I want to make more money, so I’m going to work hard and make more money. When I get there, everything’s going to be good. I’m not going to feel stressed anymore.” You end up just feeling the same amount of stress and feel like you end up with the same amount of money. It’s because we’re trying to bypass our survival mechanisms within us.

One thing that I work with my clients on is recognizing the parts within you that are here to keep you safe. Instead of ignoring them, bypassing them, and trying to achieve the goal, how can we start to work with these parts of ourselves and honor our foundational needs of safety and satisfy those needs for safety even in the expansion, even in the discomfort? We have to do that to expand our comfort zone and step into our next level of abundance.

You have to make the space to then take the space and fill it. I was going to say, I can see just by listening to you how I can also imagine that this is, at times, a combination of people being afraid to be big. There comes a time when we have to make that leap of faith, or there’s something interesting. I’ve never done it before. I’m like, “What am I doing?” I then realize, “I could do this, or at least I want to try,” but you’re afraid to be too big for a lot of other reasons. Blaming your whole ecosystem will turn on you.

That ties into the foundation that your net worth is reflected in your self-worth as well. We have all of these stories, narratives, beliefs, fears, and reasons to stay small. To step into that expansion, to expand our self-worth and therefore the flow of money into our lives. We have to develop very deep self-trust, self-love, and self-confidence. That is what generates that safety. We can expand, even if it is scary and intimidating.

What Would The Economy Look Like In The Hands Of Women

Going wacky for a sec, if we were to redesign our economy with much more feminine wisdom, collaboration, intuition, sustainability, and all of the things that are historically more assigned to us, women. What would the financial system look like?

Honestly, I feel like this is what we’re steadily working towards. This is exactly what I’m teaching my clients. We need more of this. First and foremost, we can create this now with our money. We all have power and control over our money. When we use our money intentionally, as we talked about, we can reshape the world and the economy. We have the power to do this. We are in some ways doing it now already.

What it looks like is that it reflects nature more. We live in a reality where scarcity is the norm, not enoughness is the norm. “There’s only so much X to go around. We’re going to run out. Therefore, there’s not enough for me. I need to fight and compete to survive.” It’s rooted in scarcity. Nature is the most abundant thing there is. We are a part of nature. Therefore, it is within us that we are innately abundant. I love to look at this in a couple of different ways.

One is that if you have a potato, you could plant that potato in the ground. It will grow more potatoes. You plant those potatoes in the ground. You get more potatoes. One seed is the infinite future potential of more. The idea that things are finite is silly because we need to learn how to use what we have to create an infinite abundance of it. That’s the first piece of how nature is very abundant.

The second piece is that it is a cycle. Around money, we have all this gunk around our self-worth. Am I worthy? Am I deserving? Should I have this money? When we accept money into our lives, it’s part of the flow that keeps the cycle of abundance moving through the entire world. For example, we would never look at a tree and be like, “Tree, you’re not worthy and deserving of taking in my carbon dioxide. You’re not good enough. You don’t deserve this amount of carbon dioxide. You should just stop,” and then that tree would die.

That would be ridiculous because when the tree takes in the carbon dioxide, it pumps out oxygen, which we need. When we are all in this energy of abundance, we flow the currency through our lives into other directions that are in alignment with the life that we want to be living in alignment with our values. Those things rise. It’s just an equivalent flow of infinite energy, infinite enoughness and resources that goes everywhere. That reflects the expanding and cyclical nature of this actual world that we live in.

It’s terrific. For women who feel a little bit too woe for finance or too practical for the spiritual world, what’s the bridge you build for them? What steps can they take so they feel they can go into both worlds and step into both without feeling apologetic?

When it comes to our money, we do need both. When I’m referring to both, I’m referring to the internal work and the external work, the intangible work and the tangible work. The truth is that our thoughts create our feelings, our feelings create our actions, and our actions create our results. That’s reality. Your subconscious mind, the beliefs that you have about money, yourself, and the world, is what impacts what you think, what you feel, and the actions that you take. Those actions dictate your results.

In some ways, we could look at this internal work and say it’s very woo. Also, it’s psychology. It’s how we take the actions that we’re taking. When we address either side, the external tangible side of what actions you are taking with your money, or the internal side of what your beliefs, your thoughts, and your relationship with money are. When we impact either one of those, it impacts the other. They do go hand in hand. I see both as extensions of the other. Wherever you are, starting from that journey, you’re going to enhance your relationship with money by aligning your internal thoughts and beliefs with your external actions. That’s the most powerful energy to be in because that’s the energy of aligned creation.

 

Women Advancing | Scarlett Stanhope | Financial Planning

 

How To Take Full Control Of Your Own Life

There are certain things that I’ve done where I stepped out big, very vulnerable, and everything. I had the time of my life. I got to be unapologetically me, big. It has had an impact, to your point, on the rest of me and the rest of my sides in life. In closing, and I hate to close because I could go on and on with you. Knowing what you know now, what advice would you give your younger self?

Going back to me in 2018 or 2019, that version of me felt trapped by circumstances and by life. It felt like I was going down a river, going with the flow, and feeling like I couldn’t do anything about it. Someday, hopefully, things would be different, but it wasn’t up to me. The advice is that you are the one in control of your life. Even if it doesn’t feel that way now. Even if it feels like the circumstances or the money are in control of you, you are the one in control of your life and your money every single day.

You are the one making the choices and the decisions that got you here. Maybe it’s from unconscious learned patterns and beliefs that were passed down to you generationally, but now, they are yours. You can do something about it. You can change that narrative. You can rewrite the story. You can take different steps. You are the creator of your reality and your life. That is great news because it means you can create something different.

Many people don’t want to have that responsibility and that accountability, but that’s where all the power lies, and to your point, the ability to shift and change. I would also bet it may take time or may not. Often, people think, “I did it and it didn’t work for me,” because the next morning, you didn’t wake up, and you weren’t showered by the heavens above.

It’s going to take a little bit of time to truly do the deep excavation of the internal work. It’s at such a deep level. You’re going to have to experience it again and again. It’s not a one-and-done to pull that thing out from the root. There’s always a little straggler. That’s so frustrating. It’s like, “Are you kidding me? I thought I dealt with this already.”

It’s a practice, too. At first, it takes a lot of effort because you’re starting from zero. You have no momentum. You have to retrain your brain. It’s been operating this way for many years. How many years have you been living this way and repeating the same old patterns? It takes time to unwind it, but then it does get easier too, because you’re building momentum. That compiles.

You’ll start getting positive reinforcement like, “What happened?”

 

Women Advancing | Scarlett Stanhope | Financial Planning

 

Instead of scarcity and these old stories and beliefs being your default. Eventually, as you keep going and keep practicing, abundance and alignment become your default. There’s still work that goes into it, but suddenly, it’s like, “Things are working well. I am living my most abundant life right here, now, as I continue to expand more and more into my next-level vision.”

Which then also helps you trust yourself that much more. That’s that little oyster, that pearl in the middle that keeps it all going.

Honestly, that journey is so fun. The journey of being the manifester of your life, of transforming, of growing, and of stepping actively into your next level of abundance every single day and making that choice. What if that is abundance? It’s not a destination. It’s a way of being. You can be your abundant self starting now, no matter where you’re starting from.

Get In Touch With Scarlett

I love that. Abundance is a way of being. It is. Be it, so it is. It’s so true in so many ways. Scarlett, I’m putting all the information for everyone to get in contact and to reach out. What does an engagement look like?

If you want to explore more of what it can look like to do this work, I invite you to book a free consultation with me. This is a 60-minute call where we’re going to explore your current relationship with money deeply. We’re going to talk about what the internal relationship is. What patterns are you living in? How is that creating this life that you’re currently living? We’re also going to get clear on the tangible aspects of your money.

I’m going to help you bring this financial awareness and internal awareness that we’ve been talking about to the surface so that you can already start to reclaim that control and power over your life. I’m going to support you in mapping out what your vision looks like. What does your next level of abundance look like? What are the steps that are going to support you in bringing that into reality? From there, we can explore how exactly I can support you in taking those steps and making that real.

Abundance is not a destination but a way of being. You can be your abundant self starting now, no matter where you are starting from. Share on X

I believe these consultation calls are highly valuable because you’re going to develop so much awareness around your relationship with money and leave knowing exactly what the path is to get you there. That way, you can stop leaving it off in the future, leaving it in someday. Instead, you can decide, “I’m ready to bring this into reality now. I’m ready to harness my power and my control and choose my abundant life starting now.” That’s what I want you to walk away from with these meetings.

Talk about incredibly heartening and empowering.

That’s it.

Everybody, go sign up. Scarlett, seriously, thank you so much for getting us in the right mindset, opening us up to what we have ahead of us and the fun of building our own abundance because we do have the power to do that, and helping us start to get the courage to do so.

Thank you so much for having me. I hope you all found this to be a valuable episode. I appreciate getting the chance to be on your show.

My pleasure. Until our paths cross.

Discussion Wrap-up And KB Takeaways

Everyone, could you tell I like that conversation just a little bit? What Scarlett’s doing and opening our eyes, hearts, and minds to is so incredibly important, especially given a lot of the shifts that are taking place around us in the world contextually. It is reminding us that we have the power to choose how we respond versus react to all that’s going around us. The comfort of money and abundance is definitely among them.

The first takeaway is that your net worth is based on your self-worth. How you see and how you feel yourself to be worthy of is going to be a complete direct correlation to the life that you’re building around you. Abundance is a way of being, in terms of being large, being abundant in energy, in success, and in following your passions, and being aligned with doing what you were doing. It is an internal and external job. If something’s falling apart externally, that means there’s something awry internally.

Lastly, three forms of facets that we work with in our lives. One is time, money and energy. Money is an exchange for the energy and the time that we put into something. I hope that you got a lot out of this. There’s so much more. It’s a conversation and a few points that I’ll be talking about across other aspects of the Women Advancing platform. Let me know what you thought. As always, let me know if there are other folks you’d love to hear from. With that, until the next conversation. I look forward to it.

 

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